My WorldProfit Home Business Experts

How to make the most of Safelist Membership Sites and Advertising Campaigns

I have been online for nearly four years and was introduced to safelist mailers by George Kosch almost from day one on my journey. I was grateful to discover safelist as I have learned how to use these sites to consistently make sales and earn commissions by selling ClickBank and other affiliate products and services.

George Kosch co-founded of Worldprofit along with Sandi Hunter and Dr. Jeffrey Lant in August of 1994 and have helped thousands of people break through to online success. My first exposure to safelist resulted from being a member at Worldprofit as viral marketing is a major part of the home business boot camp training that is provided to Silver and Platinum members.

In the following article, Sandi Hunter provides advice derived from more than seventeen years of online advertising online and testing dozens of methods using safelist.

By Sandi Hunter

Safelist advertising is a powerful, effective advertising resource for affiliate marketers. Here’s why and how to maximize your responses.

A Safelist is a mailing list where Members can email each other. These emails cannot be considered as spam because Member must opt-in to receive the mailings and also have confirmed their email address. A Safelist can be used to advertise a product or service, including business opportunities, affiliate programs, home business products, Clickbank products and so forth.  Most Safelists work by allowing Members to earn credits but also offer paid advertising.  Basic Membership in a Safelist is usually free.

Benefits of Safelist Advertising

1. Affordable: Cost is ZERO to join most safelists. You can either surf to earn credits for your own advertising, or you can pay a very small cost for a paid subscription. Paid subscriptions allow you to post more often and to more people. If you can afford it get a paid subscription, cost can be as little as $10 and up.

2. Targeted: You reach a targeted audience of other home business folks, affiliate marketers, entrepreneurs and information seekers.

3. Legitimate: Once scoffed at as a cheesy time-wasting practice, Safelists are a legitimate marketing practice and have gained credibility and popularity. Spam laws have limited the number of ways to market a product or service.  Safelist Advertising allows marketers to reach consumers easily and legitimately with their permission.

4. Variety:  There are various forms of advertising available within Safelist programs. Members have many options for advertising affordably and this can include Text Ads, HTML ads, solo ads, banners, login ads, landing pages, ad rotations etc.

5. Reach: Creating your own in-house mailing list is ideal but does take an enormous amount of time and can be self-limiting to who is on your own list. To reach larger, new audiences, affiliate marketers have discovered the power of being able to post to a large legitimate list of people.    To get better results from your Safelist advertising, here is what you need to know.

Always, always, always promote a LANDING PAGE and NOT your website when using Safelist Advertising. Remember you want to make an eye-popping offer and get an instant result. Your website can’t and won’t do that in most cases.

A Landing Page that will generate results includes:
-Attention Grabbing headline
-Point form, punchy copy thick with the benefits to the reader
-A call to action, DO THIS! GET THIS!
-Lead form to gather contact details of the person.
-Option to subscribe to your newsletter, or receive further special offers
-More copy than graphics so your page loads quickly and command attention with words not distracting unnecessary graphics.

When posting your ads, don’t rely on just one Safelist.  If your funds are limited select 3 – 5 to get started and post as often as you can. If you have a dud ad that doesn’t get response, change it up, run a revised or different ad.

Make sure you have some type of ad tracking software so when you post and ad you can see the click-rate and analyze the effective of your ads. Many Safelists offer this tool for their Members.

The key to effective Safelist Advertising is three fold.

1) Get a paid subscription from a number of reputable Safelists so you can promote to larger audiences and more often.
2) Promote a well-written copy-dense Landing Page with minimal graphics. Emphasis is on eye-grabbing headline, benefit-laden copy, and ultra-fast loading.
3) Pick only reputable Safelists.

Tell us what you think about Safelists? What are your favourites?  Submit a comment below.

Who is Sandi Hunter?

Sandi Hunter is the President of Worldprofit Inc. As a co-founder of Worldprofit and Director of Worldprofit Design Services, Sandi is not only an experienced designer herself, she also founded the Design Services Department at Worldprofit in 1994. Sandi Hunter is the As head of Worldprofit’s Design Services Department, Sandi has overseen the creation of thousands of websites from every kind of business and organization worldwide. Deeply committed to superior customer services and assisting Worldprofit’s associates worldwide Sandi understands how the Internet works and how to profit from it. If you would like a free copy of Sandi Hunter’s popular book click here: Design Profit Book

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Article Republished with author’s permission by James A Holmes Copyright 2011