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Jeffrey Lant Article Review: Why your company must have a designated nudge to achieve maximum results.

Sunday, October 24, 2010

This is an interesting article authored by Dr. Jeffrey Lant, CEO of Worldprofit a online community of home business experts. Dr. Lant uses the example of a traditional organization; however, these concepts can also apply to the home business professional working alone and wearing all of the hats - how? Create identify your nudge or nudges in a virtual sense. Seek out and obtain agreement with a few workout partners in your niche who can help you remain focused on your objectives and give you a little push when needed. So, as you read this article think about how to apply the principles to your online business. Here is the Article in full: by Dr. Jeffrey Lant Did you know your company has a open position which needs to be filled at once? The absence of this person is costing you money every single day. That’s why you cannot wait another minute to fill this vital post. To help understand what this position is all about, let’s start at the dictionary: Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.

Jeffrey Lant Article Review: Putting the most powerful word in marketing to work for you!

Friday, September 24, 2010

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This is a fantastic article by Dr. Jeffrey Lant, CEO of Worldprofit, Inc. It focuses on a core tenant of successful marketers which is knowing how to turn an "ethical bribe" into traffic, subscriber list opt-ins, and sales. An ethical bribe is simple the exchange of an item of value for a name and email address collected on a squeeze page or opt-in form on your website and blog. This is a powerful strategy that I teach my self and you can learn more about that by visiting my Internet Business Blueprint home business training articles. I would also add that advanced marketers should split test the use of the words "free" against the word "gift" to see which one has the highest perceived value for each specific campaign. Here is Dr. Lants article: Putting the most powerful word in marketing to work for you! Enjoy it!