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Jeffrey Lant Article Review: How to write web site and article content that sells

Saturday, October 30, 2010

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If you are in the Internet marketing business you no doubt recognize the value of great content - it is all around you. Think back to the way you learned about the Internet, website development, blog site creation, article writing, video marketing, etc. It was likely by reading, viewing, or listening to content created by someone who was already engaged in the activity that you were interested in mastering. Brands have been built and fortunes have been made as a natural outcome of great content that provides value to a target market and induces the desire from the audience to make a purchase or engage in a business relationship with the author. In this article Dr. Jeffrey Lant, CEO and Co-Founder of Worldprofit, Inc., provides a seven step process to creating quality, targeted, and valuable content for your websites and article marketing campaigns. This truly is a "how to guide" and if you follow Dr. Lant's advice and do so consistently over time, you will develop a loyal readership eager to engage with you and an endless supply of back-links, traffic, leads, and income. by Dr. Jeffrey Lant It was Bill Gates, the sage with prophetic talents and the deepest of pockets, who said it first: “Content is king.” Per usual billionaire Bill was right. Problem is, he omitted the directions on how to produce the site and article content you need so much. Humbly, I rectify his omission. Here then are the necessary steps for producing web site and article copy that sells.

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Jeffrey Lant Article Review: Flower power. You never need a special reason to use it. Now will do just fine.

Saturday, October 30, 2010

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This is a very touching article by Dr. Jeffrey Lant who is regarded as among the foremost Internet marketers in the world. Although Dr. Lant is best known as the author of thousands of articles on entrepreneurship and online business mastery, he often takes time to share real life experiences that he gently weaves into powerful life lessons that both instruct and inspire. This article really touched me as I have made it a practice for more than two decades to write personal notes and from time to time send flowers as well. Given enough time, I could share stories of how a simple handwritten note has resulted in friendships, clients, political associations, board appointments and the affection of my family members and strangers alike. Dr. Lant emphasizes "flower power" in this article, but the principle is the same and if you take note of the lessons weaved into this article, you will run out and visit your local stationary store and establish an account at your favorite florist as well. I trust that you will enjoy Dr. Lant's latest golden nugget. by Dr. Jeffrey Lant I was at the grocery store the other day; you know, the Shaw’s Market at Porter Square, Cambridge. My helper Aime Joseph was doing his usual efficient job of unloading the groceries onto the conveyor belt. I was holding the flowers so they wouldn’t get crushed. A tired looking lady was at the cash register, a woman of a certain age. She never looked up to catch my eye… but when ringing up the flowers she brightened: “Someone’s lucky today,” she said. And without missing a beat, I said: “You!”, whereupon I took a fervent red rose from the bouquet and handed it to a now very surprised, rather embarrassed but thoroughly delighted, lady. Flower power, a little bit of greenery, some blazing color, had done their work again. And they’ll work as well for you, too.

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Jeffrey Lant Article Review: Why your company must have a designated nudge to achieve maximum results.

Sunday, October 24, 2010

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This is an interesting article authored by Dr. Jeffrey Lant, CEO of Worldprofit a online community of home business experts. Dr. Lant uses the example of a traditional organization; however, these concepts can also apply to the home business professional working alone and wearing all of the hats - how? Create identify your nudge or nudges in a virtual sense. Seek out and obtain agreement with a few workout partners in your niche who can help you remain focused on your objectives and give you a little push when needed. So, as you read this article think about how to apply the principles to your online business. Here is the Article in full: by Dr. Jeffrey Lant Did you know your company has a open position which needs to be filled at once? The absence of this person is costing you money every single day. That’s why you cannot wait another minute to fill this vital post. To help understand what this position is all about, let’s start at the dictionary: Nudge (nuj) v. nudged, nudging. v. t. To touch or push gently as with the elbow, in order to attract attention, convey a meaning, etc. v.i. To give a nudge. n. The act of nudging; a gentle push as with the elbow. Norw. nugga, push.

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Jeffrey Lant Article Review: Putting the most powerful word in marketing to work for you!

Friday, September 24, 2010

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This is a fantastic article by Dr. Jeffrey Lant, CEO of Worldprofit, Inc. It focuses on a core tenant of successful marketers which is knowing how to turn an "ethical bribe" into traffic, subscriber list opt-ins, and sales. An ethical bribe is simple the exchange of an item of value for a name and email address collected on a squeeze page or opt-in form on your website and blog. This is a powerful strategy that I teach my self and you can learn more about that by visiting my Internet Business Blueprint home business training articles. I would also add that advanced marketers should split test the use of the words "free" against the word "gift" to see which one has the highest perceived value for each specific campaign. Here is Dr. Lants article: Putting the most powerful word in marketing to work for you! Enjoy it!

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The Facts: Worldprofit is Accredited by the Better Business Bureau

Tuesday, July 27, 2010

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I have written a new post on my primary blog "The Internet Business Blueprint" and I wanted to share the high points with you here and encourage you to head over to my site, read the post and leave a comment or share your experiences. The post answers a simple question - "Is Worldprofit Accredited by the Better Business Bureau?" In addition to addressing this question, I provide documented facts concerning Worldprofit's Reliability Rating with the BBB. When evaluating Worldprofit or any business opportunity, it is critical that you do not accept reviews at face value and that you seek out documented facts and fewer opinions. It also is a good idea to consider the motives behind the person reviewing any company, product or service - including my motives. If you read the series of post that I have written on Worldprofit and Dr. Jeffrey Lant, you will discover that I set out to prove or disprove the claims of Worldprofit and to determine if it was a good fit for me to add to my personal business funnel. After doing extensive investigation on all relevant aspects of Worldprofit, Dr. Jeffrey Lant, Sandi Hunter, George Koch and the claims of the company. I proudly became an Independent Dealer Associate. I have found that Worldprofit actually over delivered on most of there promises and have met all other criteria I set-forth when I joined.

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