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Jeffrey Lant Article Review: How to write web site and article content that sells

Saturday, October 30, 2010

If you are in the Internet marketing business you no doubt recognize the value of great content - it is all around you. Think back to the way you learned about the Internet, website development, blog site creation, article writing, video marketing, etc. It was likely by reading, viewing, or listening to content created by someone who was already engaged in the activity that you were interested in mastering. Brands have been built and fortunes have been made as a natural outcome of great content that provides value to a target market and induces the desire from the audience to make a purchase or engage in a business relationship with the author. In this article Dr. Jeffrey Lant, CEO and Co-Founder of Worldprofit, Inc., provides a seven step process to creating quality, targeted, and valuable content for your websites and article marketing campaigns. This truly is a "how to guide" and if you follow Dr. Lant's advice and do so consistently over time, you will develop a loyal readership eager to engage with you and an endless supply of back-links, traffic, leads, and income. by Dr. Jeffrey Lant It was Bill Gates, the sage with prophetic talents and the deepest of pockets, who said it first: “Content is king.” Per usual billionaire Bill was right. Problem is, he omitted the directions on how to produce the site and article content you need so much. Humbly, I rectify his omission. Here then are the necessary steps for producing web site and article copy that sells.

Jeffrey Lant Article Review: Flower power. You never need a special reason to use it. Now will do just fine.

Saturday, October 30, 2010

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This is a very touching article by Dr. Jeffrey Lant who is regarded as among the foremost Internet marketers in the world. Although Dr. Lant is best known as the author of thousands of articles on entrepreneurship and online business mastery, he often takes time to share real life experiences that he gently weaves into powerful life lessons that both instruct and inspire. This article really touched me as I have made it a practice for more than two decades to write personal notes and from time to time send flowers as well. Given enough time, I could share stories of how a simple handwritten note has resulted in friendships, clients, political associations, board appointments and the affection of my family members and strangers alike. Dr. Lant emphasizes "flower power" in this article, but the principle is the same and if you take note of the lessons weaved into this article, you will run out and visit your local stationary store and establish an account at your favorite florist as well. I trust that you will enjoy Dr. Lant's latest golden nugget. by Dr. Jeffrey Lant I was at the grocery store the other day; you know, the Shaw’s Market at Porter Square, Cambridge. My helper Aime Joseph was doing his usual efficient job of unloading the groceries onto the conveyor belt. I was holding the flowers so they wouldn’t get crushed. A tired looking lady was at the cash register, a woman of a certain age. She never looked up to catch my eye… but when ringing up the flowers she brightened: “Someone’s lucky today,” she said. And without missing a beat, I said: “You!”, whereupon I took a fervent red rose from the bouquet and handed it to a now very surprised, rather embarrassed but thoroughly delighted, lady. Flower power, a little bit of greenery, some blazing color, had done their work again. And they’ll work as well for you, too.